If you need help coming up with a catchy caption, check out Captiona.

Some great add-on apps you can use when posting images and videos include: You can do that by bulk uploading up to 10 photos to one social post.Īnd, don’t forget to use video. Use Bulk Upload to Tell a StoryĮveryone loves a good story! So why not tell a story with the images you’re putting on your Instagram.Ĭreate different image galleries where you can showcase images from particular events or campaigns.

Overall, it’s a highly engaging and concise way to give people a peek into you daily routines. We also, use Instagram to highlight events we’ve attended (INBOUND, Conversion XL) and events we’re running (BMSS and our upcoming event IMPACT Live). Some ways that we use Instagram is to highlight team building exercises such as Who Wants to Be a Millionaire (IMPACT Style), and celebrations like Employee Appreciation and Dip Day. It’s a popular platform for showing your audience what’s happening around your office and highlighting new products or promotions. While you don’t necessarily need to post on Instagram every hour or even every day.

Some ways you can keep your content fresh and interactive is by using Instagram’s new features:Īll of those features are great options where brands can easily highlight company events and conferences and overall go a bit deeper with the content they share. They don't fit with the products and services the organization provides. Your posts on Instagram should feel relevant.įor example, it wouldn't make sense for a bakery to have images of someone surfing on the beach or another of a steak. Just like any content you would put on your site make sure your Instagram is fresh, beautiful, interactive, and aligned with the image you want for your brand. What should you be doing to increase engagement across your posts?įree Course: Fundamentals of Social Media Marketing Keep Content Fresh, Beautiful, Interactive, and Aligned with Your Brand While generating leads and driving traffic is difficult with its lack of links, Instagram is an amazing platform for displaying your company’s culture and brand. While Instagram might not be the right social platform for every brand, engagement with brands on Instagram is 84 times higher than Twitter and 10 times higher than its own parent company, Facebook. With over 400 million active daily users, Instagram usage has doubled in the last two years. Not only should you consider posting more photos and videos on social media, but a great platform for engaging with your content is Instagram. So, What do you want your visual content to say about your brand? Visual content is key, because people remember 80% of what they see, compared 20% of what they read and 10% of what they hear. In the mobile age, there's nothing your prospects crave more than visual stunning, creative, and engaging content.Īnd, a picture is worth a thousands words (or likes).

Instagrid examples